We specialize in the R&D of persuasive communications.

Since our founding in 2001, Whyze Group has worked with more than 40 global brands, political campaigns and nonprofits.

Whether you’re crafting a policy speech, package label or a website, we’ll help you figure out the message that will move your audience to act.

















A homepage section

This is an example of a homepage section. Homepage sections can be any page other than the homepage itself, including the page that shows your latest blog posts.


Since 2001, we’ve been helping nonprofits, policy advocates and brands like Disney, Intel, GE, Marriott and Nationwide positively influence their audiences.

We overlay our knowledge of human behavior with specific insights into your audience.

We develop communications that move people at each step, from learning about you to becoming raving fans.

Our common sense approach produces reliable, repeatable results.

We start by learning about you and the behaviors you want to evoke in others.

Then, we explore your audience–their goals, what’s important to them and the language they use.

Finally, we develop communications prototypes in your audience’s language and test them to maximize the behavior you’re looking for.

It’s simple really…until you look under our hood.

We’re powered by psychological, linguistic, digital and strategic expertise that’s the envy of world-class organizations.

That’s why they hire us.

…That, and we’re pretty personable. Let’s talk.



Whyze Group is based in Cleveland, Ohio.

Call Jay Sherman, SVP at: (440) 785-0547