Customer Centricity on Your Ridiculist?
Does anyone take seriously that poster about customer centricity hanging over the copier? (more…)
Add comment May 22nd, 2012
Does Your Company Stimulate Innovative Thinking?
Completes assigned tasks. Meets deadlines…Daydreams effectively? Can companies really stimulate innovating thinking?
In the Cleveland Plain Dealer this Sunday, Mary Doria Russell writes about Imagine, a new book by Jonah Lehrer about how creativity really works. (more…)
Add comment April 13th, 2012
Reflections on Quitting My Job and Starting a Business
Jason Sherman reflects on purpose driven living, money and obsession since quitting his job ten years ago to start a qualitative and customer experience research and innovation firm. (more…)
1 comment March 1st, 2012
How Online Focus Groups Really Work
Heard of online focus groups but feeling like you’re old school because you haven’t ever seen one?
No worries. Here’s some info that will help you fake-it-’til-you-make-it as an authority. (more…)
Add comment February 17th, 2012
It’s the Demography, Stupid!: Six Reasons Why Global Birth Rates Will Force Innovation Efficiency on Your Company
The sputtering economy is, in part, a symptom of a greater problem—a tectonic shift in global demographics. This shift may change consumers’ consumption and saving behaviors for years. (more…)
Add comment July 8th, 2010
New Product Development Advanced by Personal Construct Psychology: How One Word Made All the Difference
One word changed the construct research subjects used to answer a question…and opened a flood gate of new product development insights. (more…)
Add comment June 28th, 2010
Choice Architecture: It’s Emerging Influence on Customer Behavior…and Your Personal Health Care Decisions
Choice architecture is the organization of the context in which people make decisions. Because of recent health care legislation, your health care choices are going to be largely influenced by choice architecture. Choice architecture is drawing interest from other sectors, too. (more…)
Add comment June 20th, 2010
The Economist Innovation Conference: Platitudes or Playbook?
“Innovation: Fresh Thinking for the Ideas Economy”, a conference produced by The Economist magazine, starts today at the Haas School of Business at UC Berkeley.
The program announcement includes many of the trendy buzzwords that have become all too familiar to those of us in the innovation trenches–open innovation, social entrepreneurship, bottom of the pyramid, flat world, crowdsourcing and the be-all-end-all, technology…Ugh…double ugh. (more…)
Add comment March 23rd, 2010
Newspaper Innovation Requires Knowing What Readers Do with the News
Understanding what consumers are trying to accomplish with the news–not just where they go to get it–sets the table for innovating content, delivery, timing, digital and print channels and other aspects of the news business. (more…)
Add comment July 23rd, 2009
New Report Raises Bar of Executive Accountability for Innovation in U.S. Firms
Cleveland, Ohio (PRWEB) June 22, 2009 — The U.S. economy may be under-performing by hundreds of billions of dollars annually due to companies that squander customer information, botch innovation and miss global market opportunities, according to a report published by Whyze Group. (more…)
Add comment June 22nd, 2009
