Cue Scanning
Cues are the things your company does that shape your customer experiences…for better or worse. Cue scans raise innovation team members’ powers of observation, intuition and understanding of the customer experience.
Cue Scanning is loosely based on methods described by our friend, Lou Carbone, in his terrific book. Cue scans engage innovation teams by putting them in the roles of customers. Team members take on fresh, vivid perspectives of what their company’s customers actually go through. Cue scans can be scoped to specific points in the customer life cycle or end-to-end customer experiences.