Focus Groups
Whyze Focus Groups
Emotions influence customer behavior.
Knowing how and why customers feel as they do gives you the ability to anticipate how they’ll respond to ideas you develop. Focus groups are one of several qualitative and hybrid methods that we use.
We get passed the cognitively generated alibis customers use to justify their behavior. We get to the non-conscious, often irrational, influences on customers’ emotions and behavior.
We use customer experience research techniques grounded in proven psychological and sociological methods and emerging neuroscience discoveries. (Learn about basic techniques here.) We’ve even innovated some techniques and train qualitative marketing researchers in their use.
We’ll help you anticipate how customers will respond to new messages, products and services, packages and other parts of the customer experience. We’ll help you focus your development resources on ideas that matter.
Whyze Group conducts online qualitative research and live focus group and in-depth interviews in every U.S. city, including Atlanta, Boston, Charlotte, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Houston, Jacksonville, Los Angeles, Phoenix, San Francisco, Tampa, Washington D.C. and in select cities abroad.
Whyze Group has a stellar reputation. We’ve served top-tier firms in the health care, financial services, consumer packaged goods, retail, wholesale and manufacturing sectors. Clients testify to the difference in the work we do. We’ve been written about by numerous business media and have been cited by the U.S. Commerce Department as a leader in research and innovation.
Whyze Group provides comprehensive solutions to your qualitative research needs. We handle everything, from design to analysis and delivery.
We even exceed client expectations by doing the things that few clients consider asking for…
- Expert assistance with study design. Most of the time, we find ways of increasing the value of studies and reducing costs.
- Help you build on your existing knowledge assets. We avoid the “We already knew that” syndrome. We’ll help you maximize prior research findings.
- Justify every detail and dollar. From project inception to completion, we’ll keep you informed at each step with advice for maximizing your research investments.
- You’ll never have to guess what the findings mean. We tell you. We explicitly describe opportunities for sales, marketing, new product development, service and other business operations. Our moderators have extensive backgrounds in business management as well as psychology and sociology. We recommended next steps based on bullet-proof research and business acumen.
- Click here or call us at (440) 785-0547 now to discuss your focus group project or other research needs. To sign up for our helpful newsletter, click here.