Beliefs Audit
Beliefs Audit (TM)
The Management Beliefs Audit (TM) enables management teams to distinguish what they know about the customer experience from what they only speculate. It identifies individual manager’s diverging perspectives and critical knowledge gaps that, when filled, enable the innovation and orchestrated delivery of compelling customer experiences.
Beliefs Audit (TM) benefits:
- Surfaces and validates management team members’ individual beliefs about customer wants, market opportunities and core capabilities
- Identifies and fills knowledge gaps undermining management team cohesion, confidence and collaborative action
- Leverages existing customer insight, thereby increasing ROI on knowledge assets (sunk costs)
- Explicitly defines the objectives and applications of short- and mid-term customer experience research that managers individually and jointly commit to using
- Accelerates new product, service and experience innovation cycle times
- Increases innovation effectiveness–the reliability with which innovation objectives are achieved