Metaphor Analysis
Metaphor Analysis
A picture is worth a thousand words. Images evoke thoughts and feelings in ways that words alone often cannot. Metaphor analysis enables customers to use images that describe how they feel about their experiences.
The outputs of metaphor analysis are the images customers choose to represent their experiences and the narratives they use to describe them. The combination of images and words communicates powerfully with innovation teams. It gives innovation teams a vivid, visceral understanding of the customer experience.