Persona Development
Persona
What Persona is
A persona is a vivid description of your archetypal customer. It describes how she thinks, what she values and how she feels about different experiences.
A persona description imbues managers with a deep, empathetic understanding of the customer.
How Persona is Used
When properly developed, a persona provides dimensions of insight that are the same as those you would use to describe someone close to you. For example, you know some people so well that you can anticipate how they’ll respond in certain situations.
Likewise, personae enable you to accurately anticipate how your customers will respond to new products, marketing messages and customer service experiences.
This enables managers to innovate experiences that resonate powerfully with customers, at less expense and risk to your company.
How Whyze Group Develops a Persona
We use a variety of sources, customer research, observation, and other data, to synthesize vivid, detailed persona descriptions. We use imagery and narrative to create the “experience of knowing the customer”.