“Whyze Group’s hands-on experience guiding Fortune 500 companies in their innovation efforts made them the perfect partner in a customer experience initiative at Nationwide. Whyze Group seeks and surfaces all of the most relevant and meaningful insights, puts them into context, and then helps partners determine appropriate actions. They do this better than any other consultants I know. They help each area understand the role they play in delivering a truly compelling customer experience, and how their roles are dependent on each other.”

– Michelle Tufford, Vice President, Nationwide Insurance

“I would recommend Whyze Group to anyone truly searching for improvements to their customer experience to create tangible business results. They helped our company create a language around innovation, a way of thinking about data, and a new way of building intelligence assets that will stay with us for the long haul. Partnering with Whyze Group is like the calm of sunshine after a dark, thunderous storm: clarity, transparency, and collaboration toward a common goal.”

– Erin Overly, Marketing Manager, Rubbermaid

“It gives me great pleasure to be able to recommend Jason Sherman and his team at Whyze Group. I retained Whyze Group to support two large client engagements. Their approach was informed by a rigorous understanding of the insight-generating process, but, more importantly in my view, by their understanding of the organizational characteristics that both filter insight and limit its adoption.”

– Chris O’Leary, Vice President, nGenera

“Jason and I collaborated on a consulting engagement for a large client in the retail industry focused on designing an intentional customer experience that supported the company’s objectives. However, the real value Jason and his team provides is using customer experience insight to help executives overcome their organizations’ paradigms and traditions. His persistence, yet political awareness of a customer’s culture allows him to help introduce positive change. I look forward to working with him again.”

-George Fandos, Managing Director, The James Agency

“Jason brought a consultant’s perspective to the work he did for Finish Line during 2011. He is very curious, intuitive, and articulate. His experience provided a great backdrop to the questions we were trying to answer. Jason’s recommendations were thoughtful and relevant–and they made sense, a quality that many researchers neglect. DEFINITELY a good value, too!”

-Steven Schreibman, Chief Marketing Officer, The Finish Line

“Thanks to your professional guidance, our team was able to establish key marketing priorities and go to market with great purpose and direction. Exceptional performance! Would I work with your organization again? Absolutely!”

– Steven Cindrich, Marketing Director, Humana

“I would highly recommend Whyze Group to any organization looking for market intelligence that will give them an advantage over the competition.”

– Grant Helmendach, President, Customer Innovations

“Working with Whyze Group has dramatically increased the visibility and use of customer experience research throughout our organization. ”

– Theresa Freas, Marketing Research Director, HomeBanc Mortgage Corporation

Feedback from attendees at a Whyze Group customer experience innovation workshop:

“I learned a new approach to “influencing” and how to package the big picture/bottom line message with it.”

“The case studies were excellent!”

“Great information on how to present ideas to management.”

“I liked the “mental model” discussion.”

“It helps me clarify my goals and how to achieve them.”

“Excellent integration of tools to influence my company to change their approach to sales and marketing.”

“Best workshop yet.”

“Just what I needed!”

“This was an excellent way of prioritizing how to determine what research projects to take on and what ones do not make business sense.”